A Picture is Worth a Thousand Words

Here is a video that talks about advertising in the TheHomeMag. TheHomeMag is an 'advertising-only' magazine that targets homeowners looking to renovate or upgrade their homes.

They have an interesting spin on their magazine because they think that customers don't care about renovation 'Articles'. They think customers just want a nice, clean magazine with pretty pictures they can flip through for ideas and inspiration.

I don't know anything about their success rate or advertising ROI, but I have to admit... I think I agree with their philosophy. After all, a picture is worth a thousand words.